As a highly advanced economy, Singapore media landscape is in many ways not as advanced as it should be. E-commerce penetration is still very low. Traditional media still dominates.
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Author: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Key facts about Taiwan games industry
Taiwan is a passionate and active gaming market, ranks 15th in the world in terms of revenue and half of the online population watches gaming video content.
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A high-level overview of China digital and advertising landscape
In this post, I cover key data points about China world class, digitally advanced, mobile first consumers, and what it means for advertising in China.
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Indonesia e-commerce landscape: key players and trends
Indonesia retail e-commerce is still less than 5% of the country total retail sales hence it’s growing quickly at double digit pace in the next few years
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Indonesia advertising landscape: key facts and trends
1. Total Indonesia media ad spend in 2019 is expected to be around $3 billion Another key metric that will provide additional insight is total
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