1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Vietnam e-commerce key facts and trends (updated Apr 2019)
Following the previous post about Vietnam digital marketing landscape, today post will look at e-commerce landscape in Vietnam, in comparison with other countries in the
Read moreChina luxury product marketing: key facts and trends
Hi there, While this post focuses on China luxury product marketing, it is part of a series about China that I have been writing in
Read more8 key facts about Vietnam digital marketing landscape
11 years ago (2008) I wrote an article on Vietnamese digital industry SWOT analysis. Up until today, there are still readers who have found my
Read moreSouth Korea Subscription Video on Demand (SVOD): key facts and trends
Hi there, this post is part of the series about South Korea that I have been writing in 2019. You can find other posts here:
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