The context behind this question is that as our world is changing faster and faster due to new technologies (genetics, artificial intelligence, robotics, nanotechnology and
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)
Hi everyone, Given that many people continue to find my site when they want to understand about search engine market share in APAC countries like
Read more10 key facts about South Korea e-commerce (updated Mar 2019)
Hi there, Due to popular demand for my previous post about “South Korea e-commerce landscape” back in 2016, I am updating it with the latest
Read moreChina OTT subscription landscape: 8 key facts and trend
1. Across Asia, over the next few years, subscription video on demand (SVOD) is reaching more than 470M households in 2022 Data from S&P Global
Read moreChina influencer marketing – 8 key facts you need to know
1. Influencer marketing is expected to receive the most attention from marketers/media agency professionals in 2019 A similar trend was seen in 2017 and 2018
Read more