Recently a colleague told me that it just occurred to him, the more senior he got, the more bad news he seemed to receive. I
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
9 tips to get to good insights in your weekly/monthly/quarterly report?
Hi there, In this post, I will share some my guiding principles to get to good insights in your weekly/monthly/quarterly report for a marketing campaign.
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Hi there, Update in Mar 2019: since this post is quiet old (published in 2016), I wrote an updated post here 10 key facts about
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Hi there, This is part of my series about key facts about digital marketing & e-commerce in JP, China and South Korea. Articles before this
Read more8 key facts about South Korea Digital Marketing Landscape
Hi there, This is part of my series about digital landscape and e-commerce landscape in China, Japan and South Korea. If you want to download
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