Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com

“Search Engine Marketing in the Mobile Age” ebook published
Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital
Read moreWhat are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015
Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul
Read moreInteresting facts about Dentsu in JP
This article might show such lack of understanding about the JP market from me so apology for that in advance. For those people working in
Read more6 Things about Japan Digital Marketing Landscape (Part 1)
Hi everyone, It has been forever since my last post. I would love to say that it’s because I am too busy but the truth
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