It is probably every marketer dream to win an award at Cannes Lion, or at least that is my dream. And so when I read
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Smarties Trend Report 2014
If you haven’t looked through the “Smarties Trend Report” yet, I would strongly recommend doing so because of the brilliant selection of award-winning campaigns in
Read moreAround 50% of Digital ad spend in APAC will be on Mobile by 2018
This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018,
Read moreAsia top 1000 Brands 2014
It’s time of the year again when Campaign Asia and Nielsen releases the annual Top Brands in Asia research. The research covered all of the
Read moreFacebook, please fix your Facebook for Business Sign Up page
First of all, sorry for my “rant”. It’s just that I have seen this for about 2 months now and today I have to write
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