First of all, sorry for my “rant”. It’s just that I have seen this for about 2 months now and today I have to write
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Search Engine Market Share in APAC Jun 2014
Hi there, As it turns out quite a lot of people visit my blog because they are looking for search engine market shares around the
Read moreMulti-channel attribution what you need to know
This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are
Read moreHow Not to run a YouTube Video campaign
For the past 3 days I have been bombarded with a rather “not so interesting” video ad on YouTube. Every time I try to watch
Read moreResponse to “Agency, position thyself” by Greg Paull
I came across this brilliant post by Greg Paull this week titled “Agency, position thyself” on Campaign Asia. Combining this post and the post by Tim
Read more