This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with
Read moreWada.vn officially launched in Vietnam
As reported by different newspapers (TechinAsia or Nhip Cau Dau Tu in Vietnamese) , Wada.vn came out this month with the official launch this week Wednesday. I
Read more“When done right, technology enhances the story, it doesn’t replace it”
I was asked to share some of my thoughts on social media with Viet Youth Entrepreneur or VYE (vye.vn) camper. Viet Youth Organizer organizes training
Read moreSony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Yup you see it right, according to the 2013 Top 1000 Asia Brands report jointly conducted by Campaign Asia-Pacific and Nielsen, they are the top
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