Avinash Kaushik recently wrote a brilliant article called “Eight Silly Data Things Marketing People Believe That Get Them Fired“. I would encourage you to spend
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Welcome to the Agency world in Vietnam (part 1)
For this post, I would like to list down as many as I could different Digital agencies operating in Vietnam. The barrier to entry for
Read moreHow to have an Effective Digital Analytics Strategy?
First of all, if you want to have a completely solid, effective analytics strategy, please read Avinash Kaushik’s blog or read his book “Web Analytics
Read moreFree Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
Continuing the earlier post about Digital Analytics, this post will cover some free offsite tools and some paid offsite tools. 1. Google Keyword Tool It’s
Read moreFree Chapter on Digital Analytics
Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics
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