I have been contributing a series to iMedia Connection titled “A digital survival guide for the recession“. It has 4 parts and 3 has been
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Google Ad Planner update for SouthEast Asia
About 6 months ago, i blogged about the use of Google Ad Planner in Singapore and Southeast Asia region. At that time, Vietnam and Indonesia
Read moreSearch Engine Market Share around the World updated Mar 09
A lot of people have been telling me that my previous post on Search Engine Market Share around the world is quite useful so i
Read moreNew Yahoo Ad format in Singapore
Tonight while casually surfing the Net, i came across the new ad format by Yahoo Singapore.I will definitely call our contact at Yahoo Singapore to
Read moreRFP process for Search Engine Marketing
I came across a series of high quality ( or i would say mind blowing) articles on MediaPost Publications last week. They are: 10 Reasons
Read more