I just read about this piece of news a few hours back and it is a real surprise to me. It surprised me because of
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Respond to Why agencies don’t get digital
There has been a rather heated discussion on Marketing-Interactive regarding the article“Why agencies don’t get digital – our readers speak“A lot has been covered by
Read moreDigital Survival Guide on iMedia
Halo, For those who’s wondering why i have not been blogging lately, it’s partly because of Chinese New Year break and more importantly i have
Read moreSingapore Online Landscape update (part 2)
In 2007, i wrote “10 things about Singapore Online Landscape” to serve as a guide for those who are new in Singapore and would like
Read moreFuture Tense: The global CMO – from Economist Intelligence Unit
More than a year ago, i wrote “Future of Marketing (in Singapore context)” after reading a white paper by the Economist with the same title.This
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