Halo guys, It’s been a crazy week for me with a few new big projects coming so i don’t have that much time to blog.I
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Google Ad Planner in SG and SEA context
Halo guys, This is not a “new” tool per say. It has been in beta launch since June 2008. However, as per usual, i haven’t
Read moreVietnamese Online Industry: SWOT Analysis (part 2)
Hi guys, I wrote a SWOT analysis about Vietnamese Online Industry half a year ago. I have received a lot of comments, feedbacks from various
Read moreSearch Analytics: Internal Search, SEO, PPC
Hi guys, It has been a while since i wrote about Analytics. I started reviewing “Web Analytics: an hour a day” again for my work
Read moreSingapore Online Updates
Singapore Online Industry is getting hotter now, especially Online Marketing.If you work in Singapore, you can see that not only SMEs but MNCs are increasingly
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