10 things about Singapore Online Landscape The statistics were taken for the year end 2006. This is to serve as overall indicators of the current
Read moreAuthor: Chandler Nguyen
My name is Chandler and I’ve been writing a blog since 2006. In college, I studied engineering, but during my second year, I discovered a passion for performance marketing. Following my heart, I pursued this field even though it meant taking a pay cut initially. However, I found that the fulfillment I gained from doing what I love was well worth it.
There is a new feature on this blog where you can Chat with what I have written over the past 15 years, using generative AI. The chatbox is at the bottom right-hand corner. The AI agent is trained using all the published posts on this blog. More about it here.
Currently, I’m working as a Vice President, Global B2B Media Operation Lead at EssenceMediacom, which is part of GroupM, WPP. We’re a data and measurement-driven agency that helps clients stay ahead in marketing.
As part of lifelong learning, I recently completed
The Google Cybersecurity professional certificate on Coursera. My badge is here.
After earning this certificate, I completed Google IT Automation with Python too. The badge is here.
In addition to my full-time job, I also write books about team management, and blogging about leadership, and expat life in the US. Since moving to the United States, I started a group called “Asian Expats in the US” to provide tips for those who have recently moved or are planning to move here.
If you’d like to get in touch, you can find me on LinkedIn, Facebook, Threads (@chandlernguyen) or email me at chandler@chandlernguyen.com
Singapore Search Engine Marketing: In-house VS Outsource
Some of you may find the title of this article strange and wonder why i raise up this topic at this point in time. The
Read moreAffiliate Marketing in Singapore context
Hi guys, Inspired by the article i read recently about the new Google CPA model, i will dedicate this post to talk about Affiliate Marketing
Read moreEmail Marketing in Singapore
I review the Adwords Learning Center today and i want to mention again that a holistic approach is a direction that Marketing professional should follow.
Read moreSingapore Online Display Advertising
Again it’s me, Chandler. I am quite happy today because a couple of readers of this blog told me that the content is quite useful
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