10 posts in this category
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
I discovered why 93% of word-of-mouth happens offline and how six principles can make any idea contagious—no viral platform required.
I give "Likeable Social Media" an 8/10 for its actionable principles showing that success on social platforms mirrors real life—be genuinely likeable or risk viral backlash.