•Greater China
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
Paid Media
38 posts in this category
•Paid Media
How Not to run a YouTube Video campaign
After being bombarded by the same 3-minute ad for days, I finally understand why most YouTube video campaigns fail—and it's not just about the creative.
•Earned Media
Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
•Earned Media
Secrets revealed behind the 106 Million view video - Dove Sketches campaign
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
•Paid Media
What is the ONE thing that I would share with a Newbie?
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
•Facebook
Facebook: I feel like you are cheating me
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
•About Chandler Nguyen
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
•Paid Media
Please do NOT prepare 100-slide monthly report
Stop drowning stakeholders in 100-slide reports they won't read. I'll show you how to craft concise, actionable reports that actually get attention and drive decisions.
•Paid Media
When to use PPC and SEO?
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.
•Google
How Media Planners would lose their jobs because of Google Adplanner
Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
•Google
A review of Google & Yahoo in 2009
Google made meaningful strides in Southeast Asia's search marketing space in 2009, outpacing Yahoo with significant advancements worth examining.
•Affiliate Marketing
Affiliate Marketing in Vietnam and SouthEast Asia
After meeting with a London VC about affiliate marketing in Vietnam, I realized this performance-based model could transform how SEA companies scale their sales online.