1. India is second in the world in terms of proximity mobile payment users Regarding growth rate, India is expected to have the highest growth
Read moreCategory: Strategy
India advertising landscape: a relatively small market
1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times
Read moreIndia digital means explosive growth in mobile internet, vernacular, video viewership and mobile payment
1. With more than 460M+ users, internet penetration in India is relatively low and the growth potential is huge 2. More than 90% of internet
Read moreJapan e-commerce is lagging behind other G7 countries and China
1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that
Read moreJapan advertising landscape key facts and trends updated Apr 2019
1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media
Read more