Strategy – Page 4 – Chandler Nguyen

India mobile payment fuels the growth of $1 trillion digital payment by 2023

1. India is second in the world in terms of proximity mobile payment users Regarding growth rate, India is expected to have the highest growth

1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times

1. With more than 460M+ users, internet penetration in India is relatively low and the growth potential is huge 2. More than 90% of internet

1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that

1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media