# A finding reaches the right owner

**Static retrospective teaching example.** No monitoring service, external messages, autonomous
campaign changes or completed human release. The proposed reports are AI-assisted editorial drafts.

## Detect

Rule: settled paid-mobile quiz completion is below the scenario’s **45%** target. Week 2 is
**2,352/8,400 = 28%**. This is a defined quiz rule, not a comparison of media CPA with full CAC.

The click cohorts cover September 8–14, 2026, UTC, with a seven-day observation window. Under the
end-of-day maturity convention, a complete Week 2 comparison is first justified September 21 at
23:59:59 UTC. This example uses the September 22, 23:59:59 UTC snapshot. It cannot demonstrate
early detection during Week 2 or prove that a loss would have been prevented.

## Analyze

Check counts and definitions, then comparable groups. Fixed Week 1 mix gives **35.33%**, not 28%:
both composition and within-group changes matter. The reported mobile revision/support concern
supports a diagnostic hypothesis, not a cause. Unavailable outcomes remain unavailable.

## Route

| Recipient | Receives | Responsibility |
|---|---|---|
| Product owner + media lead | Mobile diagnostic work order and relevant cohorts | Verify journey/events and retrieve release/version evidence |
| Founder / marketing owner | Business-facing summary | Decide priorities after the evidence and recommendation pass review |
| Content lead | Message/post-click brief | Inspect the handoff and propose only a justified test |

There is no live email/Slack delivery. The table is a routing record within the fictional workflow.

## Review

**Release state: pending human review.** A reviewer with current measurement competence and release
authority must approve client-facing recommendations. A green test, model response or another
agent’s review does not supply that approval.

Weekly diagnostic cadence; monthly business narrative; quarterly planning reset. Revisit the rule
and context at the next reporting cycle. Escalate missing definitions, stale context or unavailable
version evidence to the marketing owner; retain uncertainty instead of producing a confident alert.
No exact future review date, completed diagnostic or outcome is invented.