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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Latest Posts

12 mobile sem ad best practices featured image

12 Mobile SEM ad best practices

July 6, 2020 Chandler Nguyen Google, Paid Media, Search Engine Marketing

As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.

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Indonesia e-commerce landscape: key players and trends (updated Jun 2020)

July 1, 2020 Chandler Nguyen Indonesia

In this post, we will take a deep dive into Indonesia e-commerce landscape, its growth rate, key players. Some COVID 19 impact are included as

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I almost made the wrong conclusion about “the Epidemic of Despair” by Anne Case and Angus Deaton

June 27, 2020 Chandler Nguyen Book review, Geopolitics

The US has been suffering from “Deaths of despair” over many years. Tragic. The term refers to deaths by drug overdose, alcoholic liver disease, and

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Thoughts on “The big cycles over the last 500 years” by Ray Dalio

June 14, 2020 Chandler Nguyen Geopolitics, Greater China

For those who are familiar with Ray Dalio’s writing, his latest chapter “The big cycles over the last 500 years” is a treat. Ray goes

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The forgotten crisis

May 10, 2020 Chandler Nguyen Leadership

In the next six months, more than 265 million people will suffer acute hunger globally (data from the World Food Programme). The previous projection for

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