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面向营销团队的 AI Workflow Audit Template
在团队承诺做 pilot 之前，梳理一个营销 workflow，并判断哪些部分应由 AI 自动化、辅助、保护或拒绝处理。
模板字段
- Workflow stage
- What AI handles today
- What AI should handle in six months
- What stays human and why
- Ethical or operational risk: low, medium, high
- Action: automate, augment, protect, decline
- ICE score for pilot candidates
填写示例
下面的填写示例保留英文，因为 Prova 会用英文评审提交的 artifact。
Client reporting workflow for a paid media account.
Data extraction from ad platforms
Metric reconciliation
Anomaly detection
Insight drafting
Strategist review
Client-ready narrative
Follow-up action list
弱版本 vs 强版本
弱版本
| Workflow stage | Reporting |
|---|---|
| AI handles today | AI writes reports |
| Stays human | Strategy |
| Risk | Medium |
| Action | Automate |
为什么不够好
- "Reporting" is too broad to audit.
- "Strategy" does not name the judgment point.
- It does not identify source systems, reconciliation risk, or who approves the client-facing narrative.
- Automating the whole workflow is unsafe because the work includes interpretation and client trust.
强版本
| Workflow stage | Weekly paid media variance explanation for Meta, Google, and LinkedIn |
|---|---|
| AI handles today | Drafts first-pass variance notes from exported spend, revenue, CPA, and campaign-change logs |
| AI should handle in six months | Flags likely causes, drafts three audience-specific summaries, and proposes follow-up checks |
| Stays human | Strategist approves causal claims and client recommendation because platform data can be delayed or misleading |
| Risk | High for client narrative, medium for internal diagnosis |
| Action | Augment, with protected human approval before client send |
为什么有效
- The stage is specific.
- Source systems are named.
- The human judgment point is explicit.
- Risk differs by use case.
- The action is narrow enough to pilot.
Prova 会评审泛用 AI 经常漏掉的部分
- Whether the workflow scope is specific enough to audit
- Whether "stays human" reasons are concrete or just polite language
- Whether high-risk stages are incorrectly classified as automate
- Whether ICE scores are supported by operational reality
- Whether the selected pilot is narrow enough to test
- Whether the next sprint should be measurement, rollout, or foundation repair
下一步
想获得对自己版本的反馈？Prova 会先用一个简短 assessment，让 review 标准与你的角色、目标和第一批受众一致。之后你会进入适合当前工作的 sprint。
Prova 目前仅提供英文版。
提交前：请移除客户姓名、机密数字，以及任何团队不希望存入 training 或 coaching system 的信息。
前往英文版 Prova