The Archive · 2013 — Now
Online Display Advertising archive.
3 posts in this category
3 essays in the archive · 13 languages · 54 categories
New Yahoo Ad format in Singapore
I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
Read the analysisGoogle Ad Planner in SG and SEA context
Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.
Singapore Online Display Advertising
I'll show you how to leverage display advertising in Singapore's market, from understanding banner formats and pricing models to maximizing targeting.
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