3 posts with this tag
I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.
I spent years in advertising watching teams confuse motion with progress. Then I started building AI marketing tools and realized the problem was getting worse: faster execution, weaker judgment.
Most teams still ask which model to use. From my experience, that is no longer the main question. If your AI system forgets the client or the brand, the category, and what good looks like, the smartest model in the world still starts every conversation from zero.