Ask.com se rindió
Me cambié a Ask.com durante semanas y lo encontré sorprendentemente bueno — luego anunciaron que renuncian a competir con Google para dirigirse a mujeres en su lugar.
Este artículo fue escrito en 2008. Algunos detalles pueden haber cambiado desde entonces.
Chicos,
Hoy no es un buen día para la Industria de Motores de Búsqueda. Ask.com decidió rendirse. Qué coincidencia tan rara que he estado usando Ask durante un par de semanas como motor de búsqueda principal en vez de Google. No fue fácil desde el principio pero lo sabía así que realmente le di a Ask.com una oportunidad de ganarme esta vez. Bueno, resulta que es un motor de búsqueda bastante bueno en realidad. Tengo la sensación de que aprende la forma en que busco más rápido de lo esperado. Bueno, es solo la sensación.
De todas formas, se rindió ahora y "supuestamente" se está realineando para dirigirse a mujeres...
Normalmente no hago esto pero Danny Sullivan escribió un artículo muy bueno que no puedo permitirme no ponerlo aquí. Es un artículo largo así que solo pongo los primeros párrafos aquí. Si quieres leer el resto, por favor visita el enlace.
Obit: A West Coast Digerati Deadpools Ask.com
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Goodbye, Ask.com. You caught my eye back in 1997 as an unusual meta search engine that asked questions to get answers. By 1998, I counted you alongside Google and Direct Hit as shining examples of what to watch in search. You'd dumped depending on others for search results and started providing answers using your own human editors. I hung with you over the years, cheered when you acquired the impressive Teoma crawler in 2001. I was thrilled when you alone among the major search engines dumped the traditional search metaphor for the Ask3D view last year. Now you're just for women, apparently. No more appealing to the "West Coast elite" or "digerati" you say. You can tell yourself that, if it helps. The truth is, you're dead. You're about to join the legion of other has-been search engines, some of which you own or power, like Excite and iWon.
It's OK. It hurts, but we both know it's for the best. I know what you're thinking. I can hear you explaining it to me, over and over. IAC chief Barry Diller bought Ask.com back in 2005, gave both Steve Berkowitz and then Jim Lanzone time to try and pull searchers in by being more innovative than Google, and that didn't work. You tried. But now, it has to be out with the search product CEO and in with something new.
But listen, I say. Ask held its own against the combined weight of Google, Yahoo and Microsoft. That was a success, it really was. And Ask WAS innovating. Among the major search engines, it was the only one with something really different, really unique going on. And as we're about to move into a likely Google-Microsoft duopoly, perhaps Ask's day was about to come.
Sigh. I know, I know. Innovation is all fine, but why bother if you believe you'll never grow share? Why not shut everything down that's new, fresh and expensive to do and just get the most money off the basic traffic you know won't go away.
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De nuevo, para el artículo completo, por favor visita: http://searchengineland.com/080305-095826.php
Un abrazo, Chandler
