Lead your marketing team into AI
Five frameworks from someone who managed $1B+ in global media and built AI tools to solve the problems firsthand. Read in order — each builds on the last.
Start Here: Why Memory Beats Model Choice
Most teams chase the newest AI model. The teams that win invest in memory — giving AI context about your brand, your clients, your decisions. This is the foundation.
The Judgment Problem
AI can draft a media plan in seconds. But without senior judgment, it optimizes for the wrong things. Here's what I've seen go wrong — and what the best teams do differently.
The Speed Trap
Fast is not the same as good. Most AI marketing tools accelerate output without improving thinking. The distinction matters more than most teams realize.
Designing the Team
Forget headcount. The better question is which functions your team needs. Three roles that matter whether you have four people or forty.
What AI Actually Did to SEO
Three years after the generative AI panic, here's what actually happened to search traffic, content strategy, and organic growth. Data from real experience, not predictions.
Where the Real Advantage Is
AI raises the floor for everyone. If everyone can produce decent work instantly, the competitive advantage shifts to depth, taste, and judgment. This is the strategic argument.
Go Deeper: The Full Framework
If these ideas resonated, the course covers all seven areas — from workflow audit to operating model — with 16 downloadable templates you can use with your team on Monday.