Sumuko na ang Ask.com
Lumipat ako sa Ask.com nang ilang linggo at nakita kong surprisingly maganda—tapos inanunsyo nilang susuko na sila sa pakikipaglaban sa Google para i-target na lang ang mga babae.
Ang post na ito ay isinulat noong 2008. Maaaring may mga detalyeng nagbago na mula noon.
Mga kaibigan,
Hindi magandang araw ngayon para sa Search Engine Industry. Nagpasya ang Ask.com na sumuko. Napakaweird na coincidence na ilang linggo na akong gumagamit ng Ask bilang pangunahing search engine ko sa halip na Google. Hindi madali sa simula pero alam ko iyon kaya talagang binigyan ko ang Ask.com ng pagkakataon na manalo sa akin ngayon. Well, bilang resulta, medyo magandang search engine talaga ito. Nararamdaman ko na natututo ito sa paraan ko ng paghahanap nang mas mabilis kaysa sa inaasahan. Well, pakiramdam ko lang naman iyon.
Anyway, sumuko na ito ngayon at "tinatawag na" nire-realign ang sarili para i-target ang mga babae......
Hindi ko karaniwang ginagawa ito pero nagsulat si Danny Sullivan ng napakagandang artikulo na hindi ko kayang hindi ilagay dito. Mahabang artikulo ito kaya ang unang ilang paragraphs lang ang ilalagay ko. Kung gusto mong basahin ang natitira, bisitahin ang link.
Obit: A West Coast Digerati Deadpools Ask.com
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Goodbye, Ask.com. You caught my eye back in 1997 as an unusual meta search engine that asked questions to get answers. By 1998, I counted you alongside Google and Direct Hit as shining examples of what to watch in search. You'd dumped depending on others for search results and started providing answers using your own human editors. I hung with you over the years, cheered when you acquired the impressive Teoma crawler in 2001. I was thrilled when you alone among the major search engines dumped the traditional search metaphor for the Ask3D view last year. Now you're just for women, apparently. No more appealing to the "West Coast elite" or "digerati" you say. You can tell yourself that, if it helps. The truth is, you're dead. You're about to join the legion of other has-been search engines, some of which you own or power, like Excite and iWon.
It's OK. It hurts, but we both know it's for the best. I know what you're thinking. I can hear you explaining it to me, over and over. IAC chief Barry Diller bought Ask.com back in 2005, gave both Steve Berkowitz and then Jim Lanzone time to try and pull searchers in by being more innovative than Google, and that didn't work. You tried. But now, it has to be out with the search product CEO and in with something new.
But listen, I say. Ask held its own against the combined weight of Google, Yahoo and Microsoft. That was a success, it really was. And Ask WAS innovating. Among the major search engines, it was the only one with something really different, really unique going on. And as we're about to move into a likely Google-Microsoft duopoly, perhaps Ask's day was about to come.
Sigh. I know, I know. Innovation is all fine, but why bother if you believe you'll never grow share? Why not shut everything down that's new, fresh and expensive to do and just get the most money off the basic traffic you know won't go away.
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Muli, para sa buong artikulo, bisitahin ang: http://searchengineland.com/080305-095826.php
