Ask.com đã bỏ cuộc
Tôi chuyển sang dùng Ask.com nhiều tuần và thấy nó khá tốt—rồi họ thông báo bỏ cuộc cạnh tranh với Google để nhắm vào phụ nữ thay thế.
Bài viết này được viết năm 2008. Một số chi tiết có thể đã thay đổi.
Mọi người,
Hôm nay không phải ngày tốt cho ngành Công cụ Tìm kiếm. Ask.com quyết định bỏ cuộc. Trùng hợp kỳ lạ là tôi đã dùng Ask vài tuần nay làm công cụ tìm kiếm chính thay Google. Không dễ từ đầu nhưng tôi biết nên thực sự cho Ask.com cơ hội lần này. Hóa ra, nó thực sự là công cụ tìm kiếm khá tốt. Tôi có cảm giác nó học cách tôi tìm kiếm nhanh hơn dự kiến. Chỉ là cảm giác thôi.
Dù sao, giờ đã bỏ cuộc và "tái định hướng" nhắm vào phụ nữ......
Tôi thường không làm vậy nhưng Danny Sullivan viết bài rất hay mà tôi không thể không đưa vào đây. Bài dài nên tôi chỉ đặt vài đoạn đầu. Muốn đọc hết, truy cập link.
Obit: A West Coast Digerati Deadpools Ask.com
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Goodbye, Ask.com. You caught my eye back in 1997 as an unusual meta search engine that asked questions to get answers. By 1998, I counted you alongside Google and Direct Hit as shining examples of what to watch in search. You'd dumped depending on others for search results and started providing answers using your own human editors. I hung with you over the years, cheered when you acquired the impressive Teoma crawler in 2001. I was thrilled when you alone among the major search engines dumped the traditional search metaphor for the Ask3D view last year. Now you're just for women, apparently. No more appealing to the "West Coast elite" or "digerati" you say. You can tell yourself that, if it helps. The truth is, you're dead. You're about to join the legion of other has-been search engines, some of which you own or power, like Excite and iWon.
It's OK. It hurts, but we both know it's for the best. I know what you're thinking. I can hear you explaining it to me, over and over. IAC chief Barry Diller bought Ask.com back in 2005, gave both Steve Berkowitz and then Jim Lanzone time to try and pull searchers in by being more innovative than Google, and that didn't work. You tried. But now, it has to be out with the search product CEO and in with something new.
But listen, I say. Ask held its own against the combined weight of Google, Yahoo and Microsoft. That was a success, it really was. And Ask WAS innovating. Among the major search engines, it was the only one with something really different, really unique going on. And as we're about to move into a likely Google-Microsoft duopoly, perhaps Ask's day was about to come.
Sigh. I know, I know. Innovation is all fine, but why bother if you believe you'll never grow share? Why not shut everything down that's new, fresh and expensive to do and just get the most money off the basic traffic you know won't go away.
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Toàn bộ bài viết tại: http://searchengineland.com/080305-095826.php
