Nội dung khóa học — AI-Native Media Operations
Bảy module của AI-Native Media Operations: mô hình vận hành, nghiên cứu và dữ liệu, lập kế hoạch, activation, báo cáo, và triển khai 90 ngày.
Bảy module đưa bạn từ chỗ hiểu AI nằm ở đâu trong vòng đời chiến dịch đến một lộ trình triển khai 90 ngày mà đội ngũ bạn có thể tự chạy. Mỗi module có video, hướng dẫn đi kèm và transcript.
Module 1 · 34 min
The Landscape — How Far AI Has Come in Media
Where AI actually moves the needle in media operations — and where vendors are overselling
Module 2 · 37 min
Research & Strategy — From Audience Insights to Competitive Intelligence
AI-powered audience research, persona generation, strategic frameworks, and cross-agent intelligence
Module 3 · 17 min
Planning & Measurement — From Objectives to KPIs
Translate research into media strategy, build KPI ladders, and design measurement frameworks
Module 4 · 18 min
Activation — Creative Production, Setup & Launch
Creative production, campaign setup best practices, launch verification, and the AI optimization loop
Module 5 · 18 min
Reporting & Insights — AI-Powered Intelligence at Scale
Multi-audience reporting, client-facing AI chat, and measurement made accessible
Module 6 · 32 min
The Implementation Playbook — Your First 90 Days
People, Product, Process framework — new roles, 3-phase rollout, and the common traps to avoid
Module 7 · 25 min
If I Were Starting an Agency Today
The greenfield thought exercise — what People, Product, and Process look like with no legacy
Bạn sẽ làm được gì
- Identify where AI should handle the majority of work across the campaign lifecycle
- Define what remains human and why
- Design research, planning, activation, reporting, and measurement workflows that compound
- Build a 90-day implementation path for an existing team
- Evaluate what an AI-native agency or operating unit should sell