The Archive · 2013 — Now
Agency archive.
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7 essays in the archive · 13 languages · 56 categories
AI-native agency vs traditional agency
An AI-native agency and a traditional agency are not the same business with a bigger tool budget. The difference is where the default sits, how the work is staffed, and what the client is actually buying. Traditional sells a team and its hours; AI-native sells an operating model and judgement, with the machine doing the first pass.
Read the analysisHow many people does an AI-native agency need?
An AI-native agency needs fewer people than a traditional one for the same output, and the number is set by review capacity rather than production volume. The shape is a small, senior pod carrying what used to take a much larger team. Fewer, more senior, and accountable is the whole design.
How to price AI agency services
Price the judgement and the outcome, not the hours. AI breaks the link between time and cost, so hourly pricing punishes you for getting faster. The AI-native fix is to price what the client is buying — the decision, the standard, the result — and treat production as an input cost you control.
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