The Archive · 2013 — Now
Earned Media archive.
10 posts in this category
10 essays in the archive · 13 languages · 54 categories
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
Read the analysisROI for social media? Response to post "How The Wall Street Journal owns social media"
A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.
Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
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State of social networks in Southeast Asia
No. 05Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
No. 06Earned MediaMeasuring success of your social media efforts (beyond the number of view/fans)
No. 07About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 08Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 09book review"Contagious: Why Things Catch on" book review
No. 10book reviewLikeable Social Media Book review
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