The Archive · 2013 — Now
Facebook archive.
8 posts in this category
8 essays in the archive · 13 languages · 54 categories
My take on the future of Meta advertising revenue
Meta's advertising revenue has stalled while competitors like TikTok and Amazon surge ahead—I analyze why their traditional growth engines are failing and whether new products can reverse the decline.
Read the analysisMeta first ever Performance marketing summit Sep 2022
I attended Meta's first Performance Marketing Summit and discovered they're mirroring Google's playbook: ML-driven optimization, creative diversity, and incrementality measurement—but the execution gap is massive.

The balance between privacy and innovation (part 1)
Data is now considered as valuable as oil once was, yet most of us don't understand what personal data actually is, who owns it, or what rights we have over it.
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Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 05FacebookFacebook: I feel like you are cheating me
No. 06FacebookEveryone is doing Photo Contest in Vietnam
No. 07About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 08FacebookRun Facebook ad in Singapore
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