The Archive · 2013 — Now
Social Media Marketing archive.
9 posts in this category
9 essays in the archive · 13 languages · 54 categories
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
Read the analysisState of social networks in APAC in Q3 2014
Facebook dominates 10 APAC markets with 50%+ reach, but China, Korea, and Japan march to their own drum with local players like Qzone and Mixi leading instead.
State of social networks in Southeast Asia
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
The Full Index
Earlier entries
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Facebook: I feel like you are cheating me
No. 05Earned MediaMeasuring success of your social media efforts (beyond the number of view/fans)
No. 06FacebookEveryone is doing Photo Contest in Vietnam
No. 07Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 08book review"Contagious: Why Things Catch on" book review
No. 09Social Media MarketingOrkut in Vietnamese
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