Kursinhalte — AI-Native Media Operations
Die sieben Module von AI-Native Media Operations: Betriebsmodell, Research und Daten, Planung, Aktivierung, Reporting und der 90-Tage-Rollout.
Sieben Module, die dich von der Frage, wo AI im Kampagnenlebenszyklus ansetzt, bis zu einem 90-Tage-Rollout führen, den dein Team selbst umsetzen kann. Jedes Modul enthält Video, einen Begleitguide und ein Transkript.
Module 1 · 34 min
The Landscape — How Far AI Has Come in Media
Where AI actually moves the needle in media operations — and where vendors are overselling
Module 2 · 37 min
Research & Strategy — From Audience Insights to Competitive Intelligence
AI-powered audience research, persona generation, strategic frameworks, and cross-agent intelligence
Module 3 · 17 min
Planning & Measurement — From Objectives to KPIs
Translate research into media strategy, build KPI ladders, and design measurement frameworks
Module 4 · 18 min
Activation — Creative Production, Setup & Launch
Creative production, campaign setup best practices, launch verification, and the AI optimization loop
Module 5 · 18 min
Reporting & Insights — AI-Powered Intelligence at Scale
Multi-audience reporting, client-facing AI chat, and measurement made accessible
Module 6 · 32 min
The Implementation Playbook — Your First 90 Days
People, Product, Process framework — new roles, 3-phase rollout, and the common traps to avoid
Module 7 · 25 min
If I Were Starting an Agency Today
The greenfield thought exercise — what People, Product, and Process look like with no legacy
Was du danach kannst
- Identify where AI should handle the majority of work across the campaign lifecycle
- Define what remains human and why
- Design research, planning, activation, reporting, and measurement workflows that compound
- Build a 90-day implementation path for an existing team
- Evaluate what an AI-native agency or operating unit should sell