Prova-Artefakt
AI-Workflow-Audit-Vorlage für Marketingteams
Kartiere einen Marketing-Workflow und entscheide, was AI automatisieren, unterstützen, schützen oder ablehnen sollte, bevor das Team einen Pilot startet.
Vorlagenfelder
- Workflow stage
- What AI handles today
- What AI should handle in six months
- What stays human and why
- Ethical or operational risk: low, medium, high
- Action: automate, augment, protect, decline
- ICE score for pilot candidates
Ausgefülltes Beispiel
Die ausgefüllten Beispiele unten bleiben auf Englisch, weil Prova eingereichte Artefakte auf Englisch prüft.
Client reporting workflow for a paid media account.
Schwache Version vs. starke Version
Schwache Version
| Workflow stage | Reporting |
|---|---|
| AI handles today | AI writes reports |
| Stays human | Strategy |
| Risk | Medium |
| Action | Automate |
Warum es scheitert
- "Reporting" is too broad to audit.
- "Strategy" does not name the judgment point.
- It does not identify source systems, reconciliation risk, or who approves the client-facing narrative.
- Automating the whole workflow is unsafe because the work includes interpretation and client trust.
Starke Version
| Workflow stage | Weekly paid media variance explanation for Meta, Google, and LinkedIn |
|---|---|
| AI handles today | Drafts first-pass variance notes from exported spend, revenue, CPA, and campaign-change logs |
| AI should handle in six months | Flags likely causes, drafts three audience-specific summaries, and proposes follow-up checks |
| Stays human | Strategist approves causal claims and client recommendation because platform data can be delayed or misleading |
| Risk | High for client narrative, medium for internal diagnosis |
| Action | Augment, with protected human approval before client send |
Warum es funktioniert
- The stage is specific.
- Source systems are named.
- The human judgment point is explicit.
- Risk differs by use case.
- The action is narrow enough to pilot.
Was Prova prüft, was generische AI oft übersieht
- Whether the workflow scope is specific enough to audit
- Whether "stays human" reasons are concrete or just polite language
- Whether high-risk stages are incorrectly classified as automate
- Whether ICE scores are supported by operational reality
- Whether the selected pilot is narrow enough to test
- Whether the next sprint should be measurement, rollout, or foundation repair
Nächster Schritt
Willst du Feedback zu deiner Version? Prova startet mit einem kurzen Assessment, damit der Review-Standard zu deiner Rolle, deinem Ziel und deiner ersten Zielgruppe passt. Danach kommst du in den Sprint, der zu deiner aktuellen Arbeit passt.
Prova ist derzeit nur auf Englisch verfügbar.
Vor dem Absenden: entferne Kundennamen, vertrauliche Zahlen und alles, was dein Team nicht in einem Trainings- oder Coaching-System speichern würde.
Weiter zu Prova auf Englisch