新加坡19個行業類別嘅熱門搜尋字詞

我而家正埋首消化 Avinash Kaushik 啲好勁嘅 analytics 教材。啲內容真係令我大開眼界。 我之後一定會寫篇 review，所以記得返嚟睇吓 :)

今日呢篇文，我想畀大家一個新加坡網絡世界嘅整體感覺，透過每個行業類別入面最熱門嘅搜尋字詞，涵蓋截至2008年2月23日嘅24個星期。

同樣，啲數據可以喺 Hitwise 搵到。 我唔係好鍾意做 data entry 嘅工作，但我覺得呢啲資訊重要到值得列喺度。 為咗方便閱讀呢啲數字，我唔會用截圖，而係直接打出嚟。 大部分字詞都係細楷，因為人哋打搜尋嘅時候通常就係咁打。 百分比代表成功引導流量到 Hitwise 相應行業類別網站嘅搜尋量百分比。

1. Automotive - Manufacturers 搜尋字詞

• toyota 3.98%

• honda 3.19%

• toyota singapore 2.36%

• nissan 1.55%

• mitsubishi 1.40%

• subaru 1.31%

• mazda 1.14%

• honda singapore 1.11%

• kah motor 1.08%

• bmw 1.03%

另一個睇法係用 Excel 將相關字詞合併，例如將 "toyota" 同 "toyota singapore" 加埋一齊。

2. Aviation - Commercial Airlines 搜尋字詞

singapore airlines

5.79%

tiger airways

4.60%

jetstar

3.72%

airasia

1.81%

singapore airline

1.79%

jetstar asia

1.76%

sia

1.67%

air asia

1.64%

silkair

1.22%

tigerairways

1.19%

同類嘅圖表都可以畫畀呢個類別。 我估根據以上數字，大家可以大概感受到邊間航空公司喺新加坡生活嘅人（新加坡人、永久居民、外籍人士等）當中比較受歡迎。

順帶一提：Tiger Airways 係 Singapore Airlines 嘅廉航分支。Silk Air 都係 Singapore Airlines 嘅姊妹公司，Silk Air 飛去啲比較exotic同冷門嘅目的地。SIA 係 Singapore Airlines 嘅另一個名。

3. Lifestyle - Dating 搜尋字詞

dateinasia

3.92%

gaydar

2.89%

aff

1.87%

adultfriendfinder

0.93%

muslima.com

0.76%

meetic

0.65%

sdu

0.61%

muslimmatrimonialsnetwork

0.55%

love quotes

0.52%

filipino friend finder

0.49%

喂，你有冇留意到 gaydar、aff 同 adultfriendfinder 係第2、3同4名？

4. Education 類別搜尋字詞

dictionary

0.57%

wikipedia

0.56%

moe

0.29%

wiki

0.24%

ntu

0.22%

nus

0.22%

nlb

0.18%

sim

0.15%

dictionary.com

0.13%

online dictionary

0.13%

5. Fashion 類別搜尋字詞

coach

2.65%

louis vuitton

2.47%

gucci

1.88%

lv

1.86%

victoria secret

0.84%

burberry

0.77%

coach bags

0.65%

tiffany

0.60%

chanel

0.58%

g2000

0.58%

6. Food and Beverage 類別搜尋字詞

pizza hut

1.17%

kfc

1.08%

sakae sushi

0.70%

canadian pizza

0.68%

pizza hut singapore

0.44%

kfc singapore

0.43%

macdonald

0.38%

bengawan solo

0.36%

macdonalds

0.31%

mcdonalds

0.29%

唔知點解，新加坡竟然有 Canadian Pizza？？？ 睇落好似多啲人搜尋 Pizza Hut 或者 KFC，多過 McDonalds。 順帶一提，McDonalds 會喺2008年5月停止佢哋喺新加坡嘅會員計劃，所以...

7. Business and Finance - Insurance 類別

cpf

16.23%

www.cpf.gov.sg

3.18%

cpf singapore

2.93%

ntuc income

2.57%

cpf board

2.39%

cpf.gov.sg

2.06%

aia

1.05%

prudential

0.96%

aviva

0.86%

aia singapore

0.83%

有超級多人搜尋 CPF -_-

8. Health and Medical 類別搜尋字詞

singhealth

0.36%

nuh

0.28%

singapore general hospital

0.27%

sgh

0.26%

nhg

0.23%

kk hospital

0.23%

tan tock seng hospital

0.20%

polyclinic

0.16%

fitness first

0.16%

raffles hospital

0.16%

9. Business and Finance - Legal 類別搜尋字詞

asa forum

0.81%

singapore law

0.65%

singapore academy of law

0.50%

law society

0.48%

singapore law society

0.38%

subordinate courts

0.34%

law society of singapore

0.30%

lawnet

0.27%

subordinate court

0.27%

drew and napier

0.26%

10. Entertainment - Movies 類別搜尋字詞

golden village

4.59%

gv

2.50%

eng wah

0.94%

cathay

0.92%

imdb

0.80%

golden village cinema

0.75%

golden village singapore

0.68%

shaw

0.67%

movies

0.46%

eng wah cinema

0.42%

直到我開始整理呢個列表，我先知道有 "Eng Wah" 戲院... 不過，我始終都會繼續幫襯 Golden Village。

11. Music 類別搜尋字詞

baidu

0.98%

lyrics

0.75%

baidu mp3

0.26%

song lyrics

0.24%

ultimate guitar

0.21%

fannatic fann club discussion forum powered by invision power board

0.19%

raaga

0.18%

tamil songs

0.18%

gendou

0.15%

mp3

0.15%

12. News and Media 類別搜尋字詞

channelnewsasia

0.45%

channel news asia

0.41%

cnn

0.39%

asiaone

0.38%

bbc

0.26%

stomp

0.23%

straits times

0.23%

edison chen

0.23%

bloomberg

0.21%

hardwarezone

0.20%

我幾驚訝 Channel News Asia 佔據咗頭兩位搜尋字詞。可能係因為網站名太長，又或者睇 Straits Times 要畀錢同 AsiaOne 做得唔好。 但 Edison Chen 竟然喺過去24個星期入到十大！

13. Health and Medical - Pharmaceutical and Medical Products 類別搜尋字詞

osim

1.84%

abbott

1.21%

gnc

1.11%

osim singapore

1.04%

novartis

0.64%

pfizer

0.60%

gnc singapore

0.54%

durex

0.50%

schering plough

0.47%

acuvue

0.44%

14. Business and Finance - Property 類別搜尋字詞

hdb

7.86%

hdb singapore

2.16%

www.hdb.gov.sg

1.16%

hdb.gov.sg

0.81%

singapore expats

0.51%

info-tools

0.42%

sisv

0.37%

era

0.35%

hdb resale

0.26%

housing development board

0.26%

你睇到喇，相比起 condo 或者私人屋苑，HDB 相關嘅字詞搜尋量係最多嘅。喺租金高到離譜嘅情況下，我估好多外籍人士都要由公寓降級到 HDB 組屋。

15. Lifestyle - Religion 類別搜尋字詞

muis

1.39%

new creation church

1.16%

bible

0.65%

city harvest church

0.56%

daily bread

0.49%

our daily bread

0.40%

salvation army singapore

0.39%

mosque in singapore

0.39%

salvation army

0.36%

hope church singapore

0.35%

16. Shopping and Classifieds 類別搜尋字詞

ebay

0.83%

sistic

0.28%

mocca

0.27%

amazon

0.23%

m1

0.22%

ebay singapore

0.22%

coach

0.20%

dell

0.17%

ikea

0.17%

cathay

0.16%

我幾意外 eBay 排第一。我一直覺得 eBay 喺新加坡唔係好大件事。好明顯我錯咗。 至於 Mocca，我真係好厭倦佢哋嘅廣告。佢哋聲稱喺新加坡 Classified 類別有最多流量，但我覺得係因為佢哋花咗好多錢喺電視、平面廣告等不停轟炸大家... 順帶一提，Mocca 係 MediaCorp 旗下嘅，所以你知啦，成日出現喺 Channel 5 或者 CNA 就好方便啦，係咪？

17. Business and Finance - Stocks and Shares 類別搜尋字詞

sgx

4.21%

sgx.com

1.34%

www.sgx.com

0.64%

poems

0.54%

currency converter

0.49%

singapore stock exchange

0.40%

sgx singapore

0.39%

singapore exchange

0.34%

asiaone

0.34%

www.poems.com.sg

0.32%

18. Travel 類別搜尋字詞

street directory

0.99%

singapore airlines

0.97%

tiger airways

0.77%

jetstar

0.64%

changi airport

0.52%

sbs transit

0.46%

singapore street directory

0.44%

sbs

0.37%

sentosa

0.34%

zuji

0.31%

雖然 Street Directory 仍然係 Travel 類別嘅第一位搜尋字詞，但我覺得佢嘅流量應該喺度跌緊，至少我希望係咁。 如果你唔知嘅話，Street Directory 係新加坡本地嘅地圖服務，幫你搵新加坡大部分地點同埋點樣搭車、搭巴士去到嗰度。 不過，個介面真係絕對.....！ Banner 廣告到處都係，文字連結、花、各種垃圾嘢。 我100%支持任何想做一個更好嘅地圖服務嘅 startup。

有時候，你睇地圖嘅時候會見到一個煩到爆嘅人喺你個螢幕上面行過，你仲冇辦法叫佢停落嚟......

19. Lifestyle - Weddings 類別搜尋字詞

singapore brides

1.87%

rom

1.39%

singapore brides forum

1.06%

wedding

0.49%

singaporebrides

0.40%

singaporebrides forum

0.40%

wedding forum

0.35%

style weddings

0.33%

majalah perkahwinan

0.33%

singapore bride

0.33%

免責聲明：以上數字僅供參考，幫你對你有興趣嘅行業有一個大概嘅感覺。如果你要做任何重要嘅商業決定，請做更深入嘅分析。

多謝你嘅時間同關注。歡迎分享你嘅意見，之後記得返嚟睇 Web Analytics 嘅文章...

P.S: 我之後跟進咗2008年10月新加坡熱門行業搜尋字詞嘅更新

祝好，Chandler