鳴謝

Hi all，首先多謝你閱讀呢篇文章同呢個blog！呢個係我嘅第99篇文章，我真係好興奮、好感恩！我感恩係因為自從我開始寫呢個blog以來，呢段旅程對我嚟講真係太wonderful。喺過去3年間，我有機會認識咗好多新朋友。少少背景資料：我好幸運喺人生中早早就搵到自己鍾意做嘅嘢，呢個係一個人可以得到嘅最wonderful禮物之一。能夠全心投入做一樣嘢唔容易搵到，但當你搵到嘅時候，oh well！只會隨時間越來越好。呢個令我諗起「Steve Jobs喺2005年6月12日嘅畢業典禮演講」嘅內容：「You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.」你可能會驚訝，但我嘅學位其實唔係marketing或IT，而係IC（Integrated Circuit）Design嘅工程學位。呢個係一個好niche嘅領域，只有好少百分比嘅工程師會入行。如果我跟住自己嘅專業走，我而家可能喺lab度做嘢，著住你成日喺電視見到嗰啲白色lab coat。好彩我好早就意識到自己唔夠聰明、唔夠有耐性或者純粹唔鍾意IC design，所以我決定完全轉行。一樣接一樣，well 5年之後我就喺呢度 :) 我唔確定我嘅任何老闆會唔會睇到呢篇文章，但我想多謝佢哋，因為我唔單止由佢哋身上學到好多，佢哋仲畀我有時間去閱讀同寫嘢 :) 對此我真係非常感恩！（講真，喺新加坡冇幾多公司/agency好似我哋咁，員工仲可以有正常嘅work life同social life。）我亦都好感謝我嘅同事、前同事、朋友同商業夥伴：

• 用有趣嘅話題啟發我：

If I were Yahoo Chief for Search Engine Marketing How to Take over A PPC account from another agency 等等...

• 貢獻guest posts

Online Marketing: The lack of thought and Initiative

• 幫我收集/翻譯材料去寫

越南市場資訊 Baidu Paid Search系列。對於認識我嘅人，你哋知我記性好差，但well你哋所有嘅努力都被記住同deeply appreciated！呢個blog一直都係純粹professional purpose。但之後我會開始擴展到個人生活嘅部分，希望你哋唔介意 :) 喺接下來幾個月，我會shift focus更多到全方位Digital marketing，因為我覺得將唔同嘅Online媒體整合到一個好嘅Digital Plan已經由「nice to have」變成「must have」。當然，你仲需要先做好basics先可以跳入更sophisticated嘅領域好似Social Media、Mobile Marketing等...Web Analytics當然會繼續扮演central role。但廣告商亦都需要意識到Web Analytics唔可以做晒所有嘢，成個行業仲係early development stage。另外，我會寫更多關於越南嘅嘢，因為我係越南人 :P 而且我好想見到越南嘅行業蓬勃發展。有挑戰但我哋好多人開始見到tunnel盡頭嘅光！今日就到呢度啦！希望你鍾意呢個blog到目前為止嘅內容，我永遠歡迎任何comments/feedback。Just ping me via chandlerblog@gmail.com 祝好...再一次多謝所有我嘅老闆、同事、前同事、朋友同商業夥伴！Chandler