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俾Marketing Team用嘅AI Workflow Audit Template

喺team承諾做pilot之前,map一個marketing workflow,決定AI應該automation、augment、protect,定係唔應該碰。

模板欄位

  • Workflow stage
  • What AI handles today
  • What AI should handle in six months
  • What stays human and why
  • Ethical or operational risk: low, medium, high
  • Action: automate, augment, protect, decline
  • ICE score for pilot candidates

填寫示例

下面填寫示例會保留英文,因為Prova會用英文review提交嘅artifact。

Client reporting workflow for a paid media account.

Data extraction from ad platforms
Metric reconciliation
Anomaly detection
Insight drafting
Strategist review
Client-ready narrative
Follow-up action list

弱版本 vs 強版本

弱版本

Workflow stageReporting
AI handles todayAI writes reports
Stays humanStrategy
RiskMedium
ActionAutomate

點解唔夠好

  • "Reporting" is too broad to audit.
  • "Strategy" does not name the judgment point.
  • It does not identify source systems, reconciliation risk, or who approves the client-facing narrative.
  • Automating the whole workflow is unsafe because the work includes interpretation and client trust.

強版本

Workflow stageWeekly paid media variance explanation for Meta, Google, and LinkedIn
AI handles todayDrafts first-pass variance notes from exported spend, revenue, CPA, and campaign-change logs
AI should handle in six monthsFlags likely causes, drafts three audience-specific summaries, and proposes follow-up checks
Stays humanStrategist approves causal claims and client recommendation because platform data can be delayed or misleading
RiskHigh for client narrative, medium for internal diagnosis
ActionAugment, with protected human approval before client send

點解有效

  • The stage is specific.
  • Source systems are named.
  • The human judgment point is explicit.
  • Risk differs by use case.
  • The action is narrow enough to pilot.

Prova會審視泛用AI成日漏咗嘅位

  • Whether the workflow scope is specific enough to audit
  • Whether "stays human" reasons are concrete or just polite language
  • Whether high-risk stages are incorrectly classified as automate
  • Whether ICE scores are supported by operational reality
  • Whether the selected pilot is narrow enough to test
  • Whether the next sprint should be measurement, rollout, or foundation repair

下一步

想攞feedback?Prova會先做一個短assessment,令review標準配合你嘅角色、目標同第一批受眾。之後你會入去適合而家工作嘅sprint。

Prova暫時只提供英文版。

提交前:請移除客戶名、保密數字,同任何team唔想存入training或coaching system嘅資料。

前往英文版Prova