•Mobile
Key facts about India digital landscape
India has 372M internet users but only $1B in digital ad spend—here's why this massive gap signals unprecedented growth opportunity for marketers.
Strategy
99 posts in this category
•Analytics
9 tips to get to good insights in your weekly/monthly/quarterly report?
I distilled 9 principles that transform marketing reports from data dumps into actionable insights—starting with knowing your audience and ending with the common sense test.
•Japan
8 key facts about Japan e-commerce
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.
•Japan
8 key facts about Japan Digital Marketing Landscape
Japan's $11B digital ad market reveals surprising insights: feature phones still dominate mobile internet access, and the country lags behind US and China in digital adoption.
•Greater China
8 key facts about mobile e-commerce in China (data from eMarketer)
China's mobile e-commerce market dwarfs the US at 3.7X larger, with 335M buyers each spending $1000+ annually—growing 40% per year.
•Google
14 Mobile SEM ad copy best practices
Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.
•Strategy
Refreshing and insightful books from Dentsu Executive Creative Director
Two free ebooks from Dentsu's top creatives reveal the methodological brilliance behind Japanese advertising—and why their world-class approach transcends cultural barriers.
•Mobile
Which country is mobile first globally in 2015?
I analyzed which markets lead the mobile-first revolution by comparing user time spent and ad spend across 8 major countries—the results reveal a surprising gap.
•Earned Media
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
•Japan
Interesting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
•Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
•Greater China
Smartphone OS market share 2014
Android dominates APAC with 50%+ market share, but the real story lies in China's forked versions that bypass Google services and Japan's strong iOS base.