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Prova 산출물
마케팅 팀을 위한 AI Workflow Audit Template
팀이 pilot을 약속하기 전에 하나의 marketing workflow를 정리하고, AI가 자동화, 보조, 보호 또는 제외해야 할 일을 결정합니다.
템플릿 항목
- Workflow stage
- What AI handles today
- What AI should handle in six months
- What stays human and why
- Ethical or operational risk: low, medium, high
- Action: automate, augment, protect, decline
- ICE score for pilot candidates
작성 예시
아래 작성 예시는 영어로 유지합니다. Prova가 제출된 artifact를 영어로 검토하기 때문입니다.
Client reporting workflow for a paid media account.
Data extraction from ad platforms
Metric reconciliation
Anomaly detection
Insight drafting
Strategist review
Client-ready narrative
Follow-up action list
약한 버전 vs 강한 버전
약한 버전
| Workflow stage | Reporting |
|---|---|
| AI handles today | AI writes reports |
| Stays human | Strategy |
| Risk | Medium |
| Action | Automate |
왜 부족한가
- "Reporting" is too broad to audit.
- "Strategy" does not name the judgment point.
- It does not identify source systems, reconciliation risk, or who approves the client-facing narrative.
- Automating the whole workflow is unsafe because the work includes interpretation and client trust.
강한 버전
| Workflow stage | Weekly paid media variance explanation for Meta, Google, and LinkedIn |
|---|---|
| AI handles today | Drafts first-pass variance notes from exported spend, revenue, CPA, and campaign-change logs |
| AI should handle in six months | Flags likely causes, drafts three audience-specific summaries, and proposes follow-up checks |
| Stays human | Strategist approves causal claims and client recommendation because platform data can be delayed or misleading |
| Risk | High for client narrative, medium for internal diagnosis |
| Action | Augment, with protected human approval before client send |
왜 작동하는가
- The stage is specific.
- Source systems are named.
- The human judgment point is explicit.
- Risk differs by use case.
- The action is narrow enough to pilot.
일반 AI가 자주 놓치는 부분을 Prova가 검토합니다
- Whether the workflow scope is specific enough to audit
- Whether "stays human" reasons are concrete or just polite language
- Whether high-risk stages are incorrectly classified as automate
- Whether ICE scores are supported by operational reality
- Whether the selected pilot is narrow enough to test
- Whether the next sprint should be measurement, rollout, or foundation repair
다음 단계
내 버전에 대한 피드백이 필요하다면 Prova는 짧은 assessment로 시작합니다. 역할, 목표, 첫 audience에 맞춰 review standard를 맞춘 뒤 현재 작업에 맞는 sprint로 이동합니다.
Prova는 현재 영어로만 제공됩니다.
제출 전에는 고객명, 기밀 숫자, 팀이 training이나 coaching system에 저장되길 원하지 않는 정보를 제거하세요.
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