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Non-technical exec curious about AI
45 min readMarketing VPs, Directors, Founders who want to understand AI without building
Understand AI concepts without jargon, from someone who spent 18 years in advertising before learning to code
1
Why I Started Learning at 40
After 18 years in advertising, ChatGPT made me curious. I wanted to understand what was possible.
2
AI Concepts You Actually Need
LLMs, embeddings, RAG, agents - what they mean in plain English and why they matter for business.
3
Get Google AI Certified (New for 2026)
Google launched this in Feb 2026. It covers AI fluency, responsible AI, data analysis, and building custom apps without code — all in about 8 hours.
4
What AI Can (and Can't) Do Today
Real examples from building STRAŦUM and DIALØGUE. The capabilities and limitations.
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The Strategic Argument for Depth
AI raises the floor for everyone. When everyone can produce decent work instantly, the competitive advantage shifts to depth and judgment. This is what matters for leaders.