一樣嘢可以大幅提升你嘅事業
每日花一個鐘頭閱讀徹底改變咗我嘅事業,但真正嘅挑戰唔係搵時間——而係點樣持之以恆,同埋揀啱嘢嚟讀去最大化呢個投資。
好多人問過我:「如果只可以做一樣嘢,而且持續去做,有咩可以大幅提升我嘅事業?」每次我嘅答案都係 每日花大約1個鐘頭去閱讀。聽落好簡單,24個鐘頭入面抽1個鐘出嚟,點會做唔到?但老實講,以我嘅經驗,要持續做到呢樣嘢真係唔容易。我自己都係掙扎緊,有啲日子做到,有啲日子就輸咗。太多嘢會阻住你——可能係遲咗少少起身要趕返工,又或者有啲家庭事務、公司嘅緊急(或者唔算緊急嘅)事情、一個早朝嘅conference call/會議,又或者夜晚攰到讀唔落……所以持續閱讀真係好難,而喺有限時間入面揀讀咩亦都好重要。我會同大家分享我平時讀啲乜,可能唔係每日都讀,但每個禮拜或者至少每個月幾次。首先我會將閱讀內容分做三部分:工作、消遣同個人成長。
- 消遣同個人成長方面,我通常會留到週末,因為有多過1個鐘頭嘅時間。我覺得睇fiction都係一個好rewarding嘅習慣。能夠欣賞一本好小說,沉浸喺另一個世界幾個鐘,真係好爽。
工作方面,我會試住每日掃一遍以下嘅內容:(下面嘅清單好長,如果你想要所有feeds,請用我嘅opml檔案上載到feedly或者其他reader。)
1. 新聞App:
我用以下嘅apps:
- The Wall Street Journal app:用嚟update亞洲商業新聞
- Bloomberg app:亞洲商業新聞
- The Straits Times for iPhone:新加坡一般新聞
- Techcrunch:最新科技新聞
- Campaign Asia:update亞洲marketing動態
2. Digital Analytics:
- Google Analytics Blog:Google Analytics嘅規模已經大到你一定要每日跟住。
- Occam's Razor By Avinash Kaushik:我所有關於Analytics嘅知識,都係從讀佢嘅blog同書學返嚟。
- comScore:佢哋提供全球Digital marketing嘅landscape更新。
- Numbers Rule your world & Junk charts:如果你係個nerdy嘅人,鍾意用靚圖表達複雜嘅insights,你一定要讀呢啲blogs。
3. 行業blogs:
- Re/code
- Seth's Blog
- Marketing Land - Internet Marketing News, Strategies & Tips
- Search Engine Watch - Latest
- Andy Beal's Marketing Pilgrim
- ClickZ
- We Build Pages
- Posts from the Econsultancy blog
- Copyblogger
- Conversation Marketing: Internet Marketing with a Twist of Lemon
- ProBlogger Blog Tips
- Microsoft Advertising Blog
- Quaero Blog
- The eMarketer Blog
4. Search Engine Marketing更新
- Search Engine Roundtable
- Search Engine Land: News About Search Engines & Search Marketing
- SearchCap: Daily Search Engine News Recap
- Inside AdWords
- Kenshoo
- John Battelle's Searchblog
- AdWords Agency Blog
- DoubleClick Search
- MediaPost | Search Insider
5. Search Engine Optimization
- WebmasterWorld
- Online Marketing Blog
- SEOmoz Daily SEO Blog
- Aaron Wall's SEO Book.com -
- SEO by the Sea
- Official Google Webmaster Central Blog
- Matt Cutts: Gadgets, Google, and SEO
- Michael Gray - Graywolf's SEO Blog
- Stone Temple Consulting Articles on SEO Topics
6. Social media:
- Mashable!
- AllFacebook
- Inside Facebook
- Likeable Media - A Social Media and Word of Mouth Marketing Firm
- Facebook RSS Feed
- Socialmedia.biz
7. Biddable Display同Paid Social:
- AdExchanger: News and Views on Data-Driven Digital Advertising
- Twitter Advertising
- DoubleClick Advertiser Blog
- Microsoft Advertising Blog
- RTM Daily (MediaPost)
8. 中國同東南亞嘅更新
- Tech in Asia
- PEdaily Latest News
- Digital Marketing Inner Circle
- TechRice
9. 創業同風險投資
- Stanford University's Entrepreneurship corner
- Scott Weiss
- Jeff Jordan
- pmarca
- ben's blog
- Andreessen Horowitz
- LUMA
- Peter Levine
再講一次,我所有嘅feeds可以喺呢度搵到。係.opml格式,所以你需要用feedly之類嘅reader嚟import個檔案。祝好,Chandler

