「The power of habit」- 敘事精彩,強烈推薦
習慣可以被改變,只要我哋理解佢哋點樣運作——呢本書blend咗科學、真實例子同實用建議,徹底改變咗我處理工作嘅方式。
今日嘅post會比較短。只係一啲我最近讀到一本好書嘅notes "The power of habit: Why We Do What We Do in Life and Business" by Charles Duhigg。「習慣可以被改變,只要我哋理解佢哋點樣運作」——呢個係本書嘅central theme。我真係好鍾意成個narrative。故事由個人層面開始,然後轉去企業,最後去到社會層面。佢將practical advices、real life examples同背後嘅actual science完美咁blend埋一齊。因為呢個組合,呢本書可以appeal到好廣泛嘅readers,有啲人可能鍾意背後嘅science,有啲人只係想要practical advices。我喺marketing service industry做嘢,所以我亦好appreciate啲marketing角度嘅case studies,好似「Target」或者「pepsodent」等等。呢啲examples幫我think about我嘅工作,同埋點apply一啲specific techniques去做得更好 :) 總括嚟講,強烈推薦。祝大家有個開心嘅labour day!Chandler



