課程大綱 — AI-Native Media Operations
AI-Native Media Operations嘅七個module：operating model、research同數據、planning、activation、reporting，同埋90日嘅rollout。
七個module，帶你由AI喺campaign lifecycle入面嘅位置，一路走到團隊可以run嘅90日rollout。每個module都配備影片、配套指南同transcript。
Module 1 · 34 min
The Landscape — How Far AI Has Come in Media
Where AI actually moves the needle in media operations — and where vendors are overselling
Module 2 · 37 min
Research & Strategy — From Audience Insights to Competitive Intelligence
AI-powered audience research, persona generation, strategic frameworks, and cross-agent intelligence
Module 3 · 17 min
Planning & Measurement — From Objectives to KPIs
Translate research into media strategy, build KPI ladders, and design measurement frameworks
Module 4 · 18 min
Activation — Creative Production, Setup & Launch
Creative production, campaign setup best practices, launch verification, and the AI optimization loop
Module 5 · 18 min
Reporting & Insights — AI-Powered Intelligence at Scale
Multi-audience reporting, client-facing AI chat, and measurement made accessible
Module 6 · 32 min
The Implementation Playbook — Your First 90 Days
People, Product, Process framework — new roles, 3-phase rollout, and the common traps to avoid
Module 7 · 25 min
If I Were Starting an Agency Today
The greenfield thought exercise — what People, Product, and Process look like with no legacy
學完之後你做到啲乜
- Identify where AI should handle the majority of work across the campaign lifecycle
- Define what remains human and why
- Design research, planning, activation, reporting, and measurement workflows that compound
- Build a 90-day implementation path for an existing team
- Evaluate what an AI-native agency or operating unit should sell