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Chandler Nguyen

AI-Native Media Operations:Operating Model

乜嘢係AI原生media operating model、佢同prompt library有咩分別,同埋點解令AI adoption滾存嘅係佢——而唔係啲工具。

AI原生media operating model,係一套workflow、角色同決策規則,支撐團隊喺AI承擔大部分execution嗰陣嘅運作——等啲工作不斷滾存,而唔係每次換個工具就推倒重來。

佢唔係prompt library。Prompt library話俾人知要打乜;operating model就話俾人知乜嘢該自動化、乜嘢留返俾人、啲工作點樣喺兩者之間流轉,同埋邊個為output負責。Model一變,prompt就過期;operating model就比個model更長命。

AI-native media operations is how advertising and marketing teams run the campaign lifecycle — research, planning, activation, reporting, measurement — when AI handles most execution. It's about advertising and brand campaigns, not newsroom, PR, or publishing operations.