23 posts in this category
India's internet market is primed for explosive growth: 460M+ users represent low penetration, 90% access via mobile, and non-English speakers are outpacing English users—creating massive opportunities in vernacular content, video, and mobile payments.
I tracked Vietnam's digital transformation over 11 years—from 18M to 56M internet users—and discovered why this high-growth market still lags behind in digital ad spend.
South Korea's mobile gaming market ranks 4th globally with remarkably high revenue per paying user, yet lower user acquisition costs than the US—making it a prime target for game developers.
Despite Japan's aging population, it remains the world's #2 mobile game market with the highest paying users globally—here's the data you need to know.
China's mobile gaming market dwarfs the competition with 2x more players than the next four markets combined and Tencent controlling 45% of this $12B+ goldmine.
China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
China's digital ecosystem dwarfs the rest of the world—with 855M internet users, e-commerce sales exceeding all other nations combined, and 4x more ride-sharing users than the US.
Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
South Korea's 82% mobile penetration leads the world, yet local platforms like Kakao Talk and Naver TV dominate over global giants—here's what makes this market unique.
Indonesia ranks 6th globally for internet users, yet only 42% are online and 3% have 4G—discover why this mobile-first market of young users is unlike any other.
India has 372M internet users but only $1B in digital ad spend—here's why this massive gap signals unprecedented growth opportunity for marketers.
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.