•Australia
Australia advertising landscape: 8 key facts and trends
Australians see more ads per person than most G7 countries, yet lead the world in blocking them—revealing a critical tension shaping the future of digital marketing.
Strategy
99 posts in this category
•Indonesia
Indonesia digital landscape: 9 key facts
Indonesia's 270+ million people make it the world's 5th largest internet market, with mobile-first users driving explosive growth in e-commerce and social media.
•India
8 key facts about India e-commerce landscape
India's retail market ranks third in APAC with the highest growth rate, yet e-commerce remains surprisingly tiny—while mobile commerce penetration leads the world.
•India
India mobile payment fuels the growth of $1 trillion digital payment by 2023
India's digital payment market is set to explode from $200B to $1 trillion by 2023, driven by mobile payment adoption that's growing faster than anywhere else.
•India
India advertising landscape: a relatively small market
Despite 1.3B people, India's ad market is just $10B—with per-capita spend among the world's lowest, revealing a paradox of scale versus monetization.
•Japan
Japan e-commerce is lagging behind other G7 countries and China
Despite being the world's 3rd largest retail market, Japan's e-commerce penetration lags significantly behind China and other G7 nations—even as digital buyer adoption hits saturation.
•India
India digital means explosive growth in mobile internet, vernacular, video viewership and mobile payment
India's internet market is primed for explosive growth: 460M+ users represent low penetration, 90% access via mobile, and non-English speakers are outpacing English users—creating massive opportunities in vernacular content, video, and mobile payments.
•Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
•Strategy
Vietnam e-commerce key facts and trends (updated Apr 2019)
Vietnam's e-commerce market shows paradoxical potential: under 2% penetration despite strong economic growth, with digital travel outpacing retail online sales.
•Greater China
China luxury product marketing: key facts and trends
China dominates global luxury sales with younger, digitally-savvy affluent consumers who research online but buy in-store—here's what marketers must know.
•South Korea
South Korea Subscription Video on Demand (SVOD): key facts and trends
South Korea's SVOD market faces unique headwinds with just 18% penetration—hampered by 100% pay TV saturation—forcing platforms to compete fiercely on local content.
•Mobile
8 key facts about South Korea Mobile Game Industry (update Mar 2019)
South Korea's mobile gaming market ranks 4th globally with remarkably high revenue per paying user, yet lower user acquisition costs than the US—making it a prime target for game developers.