•Search Engine Marketing
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
Strategy
99 posts in this category
•Strategy
Client of the Year Contest - How an ideal Client Looks Like?
After years working with clients from SMEs to MNCs, I realized we always discuss what makes an ideal agency—but what about an ideal client?
•Search Engine Marketing
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
•Strategy
Online Marketing: The lack of thought and Initiative
After 4 years in Singapore's SEM industry, I've watched companies waste millions on traditional ads while ignoring where 80% of their customers actually search.
•Search Engine Marketing
Search Engine Marketing Spend in 2009 for SG and SouthEast Asia
While UK search spend hits 58% maturity, Southeast Asia allocates less than 1% of marketing budgets to SEM—I predict 40%+ growth in 2009 as crisis forces smarter ROI.
•Singapore
Lehman Brothers, Merrill Lynch, AIG, AIA in SEA context
Using Google Insights data, I reveal how Southeast Asian search patterns during the 2008 financial crisis expose a critical gap in pre-crisis brand awareness.
•Strategy
Microsoft & Yahoo: a North Southeast Asia perspective
From a Southeast Asia search marketing perspective, Microsoft's failed Yahoo bid revealed why catching Google matters: when users abandon your search engine, even sophisticated ad technology becomes worthless.
•Search Engine Marketing
Search Marketing Handbook (part 2)
I break down IAB UK's advanced search marketing tactics—from behavioral targeting and bid management to 24/7 PPC optimization—showing you what the tools can do and why strategy matters more.
•Search Engine Marketing
Search Marketing Handbook (part 1)
I just discovered the IAB UK Search Marketing Handbook and I'm breaking down its key insights on PPC vs SEO strategy, demographic targeting, and why combining both can boost clicks by up to 6%.
•Strategy
Vietnamese Online Industry: SWOT Analysis
A SWOT analysis of Vietnam's online industry reveals 18.5 million internet users, Google's 90% market dominance, and untapped potential in a young, dynamic digital market.
•Strategy
Online Marketing for Managers: How to 101
Marketing managers often dismiss online marketing because traditional ATL works—but if your target audience is spending more time online than with newspapers or TV, you're missing them entirely.
•Search Engine Marketing
Where is Search Engine Marketing in the Marketing mix?
SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.