8 posts with this tag
In 2023, I thought generative AI would flood search with cheap content and reduce the return on SEO. Three years later, that happened. But the bigger shift is that content production is no longer the moat. Structure, trust, QA, localization quality, and answer-engine visibility are.
I migrated my blog to Next.js and thought the hard part was over. Then the compounding started — 6 mega guides, a smarter AI assistant, native newsletter, bot protection, and SEO overhaul in 8 days.
After a year of using AI for everything from road trip planning to product research, my search habits reveal a seismic shift—and a warning for publishers.
Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.