The Archive · 2013 — Now
Marketing archive.
8 posts in this category
8 essays in the archive · 13 languages · 54 categories
What Publicis Is Really Buying for $2.2B: Notes on the LiveRamp Deal
Publicis has agreed to acquire LiveRamp for about $2.2B. I do not think the interesting question is whether this replaces the walled gardens or saves the open web. It does not. The better question is what advertisers still need outside closed ecosystems.
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What Agencies Actually Need From AI Is Not More Content
I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.
What Roles an AI-Native Marketing Team Actually Needs in 2026
Most conversations about AI and team design start with headcount. I think that is the wrong starting point. The better question is which functions your team needs — and those turn out to be the same whether you have four people or forty.
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Earlier entries
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Why Most AI Marketing Tools Feel Fast but Weaken Team Judgment
No. 05AIWhat AI Still Gets Wrong in Media Operations Without Senior Judgment
No. 06AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 07AIThree Years Later: What Generative AI Actually Did to SEO
No. 08AIAI Raises the Floor. Depth Is How You Win.
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