The Archive · 2013 — Now
Paid Media archive.
38 posts in this category
38 essays in the archive · 13 languages · 54 categories
Generate High-Performing SEM Ad Copy with ChatGPT and Google Best Practices
I built a GPT-4 tool that generates Google-optimized RSA ad copy in minutes by analyzing your landing page—saving hours while automatically following Google's latest best practices.
Read the analysis
LinkedIn B2Believe event Nov 2022 - A review
I attended LinkedIn's first major B2B event in 6 years and discovered their push to make B2B brands act more like B2C—but the advice heavily favors big budgets over scrappy startups.
My take on the future of Meta advertising revenue
Meta's advertising revenue has stalled while competitors like TikTok and Amazon surge ahead—I analyze why their traditional growth engines are failing and whether new products can reverse the decline.
The Full Index
Earlier entries
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Will Machine Learning Make Performance Marketers Obsolete?
No. 05FacebookMeta first ever Performance marketing summit Sep 2022
No. 06E-commerceGoogle Marketing Live 2022 for the Americas
No. 07Google12 Mobile SEM ad best practices
No. 08Other countries8 Key Facts about Singapore Digital and Media Landscape 2020
No. 09Paid Media8 key facts about South Korea e-commerce (updated Feb 2020)
No. 10Paid MediaSingapore media landscape 2019
No. 11Greater ChinaA high-level overview of China digital and advertising landscape
No. 12IndonesiaIndonesia advertising landscape: key facts and trends
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