•Mobile
Smarties Trend Report 2014
I've curated 31 award-winning mobile campaigns from the Smarties Trend Report, highlighting my top picks like Neutrogena's sun-activated ads and Cannes winners.
Blog
486 posts about AI, learning, and building products
•Greater China
Around 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.
•Strategy
Asia top 1000 Brands 2014
L'Oreal outspends everyone in Asia-Pacific with $2.8B in ads, but remove China and Japan from the equation and the rankings flip dramatically—here's what the data reveals.
•Paid Media
Facebook, please fix your Facebook for Business Sign Up page
I discovered Facebook running mobile ads for their Business solution that lead to a completely broken, non-mobile-optimized landing page—even they get it wrong sometimes.
•Greater China
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
•Analytics
Multi-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
•Paid Media
How Not to run a YouTube Video campaign
After being bombarded by the same 3-minute ad for days, I finally understand why most YouTube video campaigns fail—and it's not just about the creative.
•Strategy
Response to "Agency, position thyself" by Greg Paull
I've made the mistake of trying to be a full-service agency, but learned the hard way that chasing every digital trend means you'll never match specialists' execution quality.
•Strategy
Is Mobile First the right strategy for APAC?
With smartphone penetration varying wildly from 15% to 87% across APAC markets, I explore whether mobile-first is truly universal or if success demands a more nuanced approach.
•Earned Media
ROI for social media? Response to post "How The Wall Street Journal owns social media"
A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.
•Earned Media
Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
•Leadership
One thing that significantly improves my career
Spending just one hour daily to read transformed my career, but the real challenge isn't finding time—it's doing it consistently and choosing the right content to maximize that investment.