The Archive · 2013 — Now
#AI archive.
27 posts with this tag
27 essays in the archive · 13 languages · 45 categories
AI creative production for paid media
AI removes production volume as the constraint in paid media, which moves the bottleneck to concept quality, brand rules, and review. The variant is no longer expensive; the judgement about which variant is worth running is. Teams that win are the ones that built the review standard, not the ones that generated the most assets.
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AI campaign localization
AI campaign localization moves the job from translation to transcreation and QA. The deliverable is native nuance, not word count, and the model is the engine while people own the brand and the market. Teams that treat AI localization as a translation task ship fluent copy that misses the point.
Prompt library vs operating model
A prompt library tells people what to type. An operating model tells them what to automate, what to keep human, how work moves between the two, and who is accountable for the output. Only one of them compounds. Most teams that believe they have an AI strategy actually have a prompt library.
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The AI marketing stack for agencies
No. 05Paid MediaAI for media planning
No. 06AIMarketing AI policy and governance
No. 07AIHow to pilot AI in a marketing org
No. 08Paid MediaAI and brand safety in paid media
No. 09AIAI for agency new business
No. 10AIMeasuring marketing incrementality with AI
No. 11AIAI center of excellence in marketing
No. 12AIHow to evaluate AI marketing tools
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